About this tool
Type the unit cost and the shares of the price that go to taxes on the sale, variable expenses (card fees, commission, freight), fixed expenses spread over sales and the profit margin you want. The price is the cost divided by one minus the sum of those shares (the markup divisor); the multiplier is how many times the cost the price is. The sheet splits the price line by line and shows the contribution margin, what each sale leaves to pay fixed costs and profit. In the Simples Nacional, use the effective rate of the DAS as the taxes.
How to use it
- 1 Type the unit cost.
- 2 Type the taxes on the sale, the variable expenses and the share of fixed expenses, in % of the price.
- 3 Choose the profit margin you want.
- 4 Read the selling price, the markup multiplier and the price sheet.
Frequently asked questions
Are the values I type saved or sent anywhere?
No. Everything is worked out in your browser. Nothing goes to a server, nothing is saved and nothing stays in the page address; only the link you choose to copy carries the values.
Why not just add the margin to the cost?
Because taxes, fees and the margin are shares of the price, not of the cost. Adding 30% to the cost leaves less than 30% of the price for them, and the profit shrinks.
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