MAPS: Netflix’s Multimodal Asset Personalization at Scale

by admin - on August 28, 2026

By Emma Yanyang Kong, Aditya Deshpande, Asad Abbasi, Bowei Yan, David Fagnan, Ashish Rastogi, Dhaval Patel, Ray ZhangIntroductionThe Netflix experience is a journey of discovery. Every visual cue, from the artwork on a title to the video previews that autoplay while you browse, is there to connect…

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MAPS: Netflix’s Multimodal Asset Personalization at Scale

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